Around 60% of customers read their texts within the first 5 minutes after receiving them and often within the first minute.ħ. Compared with other digital channels, the click-through rate for text messages containing offers is 9.18% higher.Ħ. Compared with email marketing campaigns, SMS texting has a 98% open rate compared with email open rates at 20%.ĥ. Approximately 75% of customers like receiving special offers via SMS.Ĥ. About 70% of customers stated SMS messages grab their attention.ģ. Just under half of the people in the world are owners of smartphones as of 2021 (about 3.8 billion).Ģ. They are now being used more for texting as well.Ĭheck out these impressive stats that demonstrate why you need to improve your SMS strategy :ġ. Adding to that, more people are using mobile phones than ever before. We’ve established that SMS text messaging has benefits for multiple departments and that’s just one reason to work on improving your SMS marketing strategy. Why You Need to Improve Your SMS Strategy Texting is immediate and doesn’t require an internet connection.Customers can communicate with support reps in real time.Support agents can use texting along with the phone or other communication channels at the same time.SMS Strategy for Support & Customer Service Sales reps can leverage global phone numbers and text outside their country of origin with a cloud number.Sales reps can send timely offers and limited-time offers.
SMS Strategy for Support & Customer Service.The Benefits of SMS For Your Business Communications.